Content License

You keep ownership of the one-line ideas you type and of any reference images you upload. We claim nothing in them, and we do not acquire any interest in the underlying idea by generating pictures of it.

To run the service we need permission to move your content around. You grant us a non-exclusive, worldwide, royalty-free licence to host, store, transmit, cache, resize, reformat and display your content, and to transmit it to the model providers we use, solely in order to provide the service to you.

• a.The licence exists only to make the software work. It is not a licence to publish, sell, sublicense for other purposes, or use your content in marketing.
• b.It ends when you delete the content or close your account, except for copies already made in routine backups, which age out within 30 days.
• c.Reference images held in the generation cache are deleted within 30 days of upload in every case.
• d.Your ideas and reference images are not used to train models. That is set out in full in the Privacy Policy.

Subject to the Acceptable Use Policy and to the rights position described below, we place no restriction of our own on your use of the concept frames generated for your account. You may use them commercially. You may put them in a pitch, a deck, a treatment, a proposal, a moodboard, an internal document, or a conversation with a collaborator. You do not owe us a fee, a credit or an attribution.

You may do that on the Free plan too. The only difference between plans is the visible watermark, the aspect ratios available, and whether the mood board is unlocked.

• a.Present it as finished work. This is the central restriction of the service and it is set out in the Acceptable Use Policy: a concept frame may not be delivered to a client as a design, illustration, photograph or artwork, and may not be published as a final asset.
• b.Remove, crop out or obscure the “Concept — AI generated” mark burned into an export.
• c.Resell the frames as stock imagery, or contribute them to a stock library.
• d.Use them to train a machine learning model.
• e.Use them in any way the Acceptable Use Policy forbids.

Every export carries “Concept — AI generated” composited into the image data at the moment the file is written on our servers. It is not an overlay in the browser and there is no setting on this site that turns it off. Removing it would mean editing the picture, which the Acceptable Use Policy forbids.

On the Free plan there is, in addition, a visible watermark across the frame. Paid plans remove the watermark. Neither plan removes the mark.

This is the part people skip, and it is the part most likely to matter to you.

• a.In several countries, copyright requires a human author, and a picture produced by a system from a short text prompt may be held to have none. Where that is so, nobody owns it — not you, and not us.
• b.In others, protection may exist but only for the parts a person actually contributed, which for a one-line prompt may be very little.
• c.In others again, a specific provision may cover computer-generated works, with a shorter term and a different owner than you would expect.
• d.Registration bodies in some countries will refuse to register a work that is substantially machine-generated, or will require the machine-generated parts to be disclaimed.

A machine-generated image may not attract copyright protection at all in some countries, and the position differs from country to country and continues to change. You should assess your own rights position before relying on owning a concept frame.

• a.We transfer to you whatever rights in a concept frame we have and are capable of transferring. We do not promise those rights exist, because in some places they may not.
• b.We do not promise a frame is exclusive to you. Similar prompts produce similar pictures, and someone else may receive something very like yours.
• c.We do not promise a frame is free of anyone else’s rights. We run no clearance search of any kind.
• d.If exclusivity, ownership or clearance matter for what you are about to do, take advice in the country that matters before you do it. This is the situation the concept mark is there to keep visible.

• a.That you have the rights to everything you upload.
• b.That your use of the service does not infringe anyone’s rights and does not break the law where you are.
• c.That you will not present output as finished work, and will not strip the mark.
• d.You agree to cover us against claims arising from your breach of these promises. Where you are using the service as a consumer, this applies only to claims caused by your own deliberate or careless act.

We measure things like how often a pass is re-run, how often the similarity check fires, and which aspect ratios are exported, so we can improve the product. These signals are aggregated and stripped of anything identifying, they never include the text of your idea or any part of your images, and they are never used to train a model.

If you believe content generated or hosted here infringes your rights, email support@gallusprojectsuk.com with a description of the work, a link to the material, and confirmation that you are the rights holder or authorised to act for them. We review promptly and remove where the claim holds up. Repeat infringers lose their accounts.

This licence forms part of the Pitchface Terms of Service.

Effective date: 20 August 2026.